Guide

18K or 14K – which gold sells for more?

The karat number tells you gold's purity, but other factors affect the final price too. We explain why 18K doesn't always mean a bigger payout.

12.2.2026
4 min read
Gold Lab

When someone looks at a box of jewellery they're about to sell, the first question is often: "Is this 18K or 14K?" The assumption is that a higher karat automatically means a better price. That's partly true — but only partly.

In reality, weight matters just as much as purity. A thick 14K chain can bring in significantly more than a thin 18K ring. In this guide, we walk through the exact calculation you can use to estimate the value of your own jewellery before selling.

What does karat mean?

Karat (K) tells you what share of a piece's weight is pure gold. The scale runs downward from 24 — 24K is almost pure gold, while lower-karat pieces are made up partly of other metals, usually silver, copper or zinc.

Karat Gold content Common use
24K 99.9% Investment bars and coins
18K 75.0% Luxury jewellery, Europe
14K 58.5% Everyday jewellery, North America
9K 37.5% More affordable jewellery, UK

Finnish jewellery is most commonly stamped 750 (= 18K), 585 (= 14K) or 375 (= 9K). The number gives the gold content in thousandths — 750 means 750/1000, i.e. 75%.

How is the sale price calculated?

When gold is bought — including here at Gold Lab — the price is always based on the amount of pure gold in grams, not the total weight of the piece. The formula is simple:

pure gold (g) = total weight × gold content
Example: 10 g × 0.750 = 7.5 g of pure gold

This amount of pure gold is then multiplied by the London spot price, from which the service fee and refining fee are deducted. So the karat directly affects the price — but it's only one variable in the formula.

Why doesn't 18K always mean more money?

Here's the heart of the misconception: the karat tells you the purity percentage, not how many grams of pure gold the piece actually contains. That also depends on the weight of the piece.

Comparison: 18K ring vs. 14K chain
18K ring, weight 4 g
Pure gold (4 g × 75%) 3.0 g
Value at spot price ~€124/g ~€372
Comparison: 14K chain
14K chain, weight 12 g
Pure gold (12 g × 58.5%) 7.0 g
Value at spot price ~€124/g ~€869

In this example, the 14K chain brings in more than twice as much as the 18K ring, simply because the chain contains more metal.

Weight × karat is the number that decides.

When does 18K bring in more?

18K brings in more when the pieces being compared weigh the same. If you have two pieces of equal weight, one 18K and one 14K, the 18K piece is worth more, because it contains more pure gold per gram.

In practice, though, this situation is rare. Jewellery weight varies enormously by type, era and maker:

  • Chains and bracelets are often heavier and are commonly 14K
  • Rings vary widely — heirloom rings can be light or heavy
  • Pendants are often light regardless of karat
  • Coins and bars are almost always 24K or 22K

Other factors that don't affect the price

When selling gold, it helps to know what isn't included in the calculation:

  • Design or brand doesn't affect the melt value — a Cartier ring and an unbranded ring bring in the same amount if the weight and karat are equal
  • Stones and pearls are removed before assessment, and you aren't paid gold prices for them
  • Condition doesn't matter, so scratches, dents or a broken clasp don't lower the price, because the gold is melted down regardless
  • Gold plating isn't sellable gold, because a thin layer of gold over a steel or silver base doesn't contain a meaningful amount of gold

How to calculate it yourself before selling

You need two things: the piece's weight and its karat. Weight you can get from a kitchen scale; karat from the piece's hallmark.

  1. Weigh the piece (g)
  2. Multiply by the gold content: 18K → × 0.750 / 14K → × 0.585 / 9K → × 0.375
  3. Multiply the result by the spot price (€/g) — you can see it live on our homepage
  4. The result is the piece's gross potential before service fees

You can also use Gold Lab's calculator directly, which does the math for you and shows an exact offer including service fees.


We buy your gold

The London spot price is public data 24/7 — that is the price we pay you. Transparent pricing, a free postage envelope and payment to your account the same day.

Sell gold →
126.06 €/g
London spot price · updated --:--